Dana White has secured a massive $7.7 billion broadcasting deal with Paramount that could finally bring UFC numbered events to European soil, including Spain. The ambitious agreement marks a significant shift in the promotion's global strategy, with international markets now clearly in focus.
The deal between "UFC" and "Paramount" eliminates the pay-per-view model for many regions, making content more accessible worldwide. This accessibility represents a major step toward the organization's expansion beyond American territory.
"This partnership with Paramount opens doors for fans across continents to experience UFC events in their home countries," a statement reflected the sentiment behind the deal.
For Ilia Topuria, the Georgian-Spanish fighter known as El Matador, this development brings his dream of competing in Spain closer to reality. The fighter has repeatedly expressed his desire to showcase his skills before a home crowd, a wish shared by his growing Spanish fanbase.
Interestingly, White himself seems to support the idea, recently posting a photo with Topuria on Instagram while highlighting the new Paramount agreement. The UFC president has shown increasing interest in tapping into the Spanish market, where MMA popularity continues to rise.
The elimination of pay-per-view barriers under Paramount's plan to acquire worldwide rights significantly increases the likelihood of bringing numbered UFC events to countries like Spain. Could Madrid or Barcelona host a major UFC card within the next year? With this new deal, that possibility looks more realistic than ever.
For Spanish MMA enthusiasts, particularly Topuria's supporters, the wait for a home event might soon be over – a development that would mark a historic milestone for the sport in the country.
